Flagship stores like both buyers of fashion as the designers because of your role as laboratories for the latest trends and retail experiences. The architects have developed various forms of “wear” haute couture shops, of distinct icons during the day the enticing images at night. The images accompanying this article, created by the architect and Portuguese Illustrator André Mariam, help to explore the graphic potential of famous brands like Dior, Prada and Tod’s. The illustrations reveal the various techniques employed by architects with the translucent layers the internal private views or contrasts of light and shadow.
For the building of the Tod’s in Omotesando Street, Tokyo, Toyo Ito has created a tree structure around the amount of L-shaped glass, he wanted to avoid a conventional uniform coating and, therefore, developed a structure which expresses the flow of forces with Interwoven branches, evoking a sense of nature. During the day the glass reflects the bright sky and not allow a view of the interior. At night, the building opens to the public with an intimate vision through the branches.
In contrast, the Dior store nearby reveals absolutely nothing from the inside with your translucent dress. During the day the white skin and elegant resembles a Haute Couture dress with overlapping layers. The SANAA Office created a composite translucent through a sophisticated double-skin: a transparent glass facade to the outside and rolling white acrylic panels for the second layer. White horizontal stripes are divided subtly building volume in segments of different heights. At night, these tracks become a distinct pattern of dark lines.
Herzog & de Meuron proposed a crystalline design for Prada store Aoyama in Tokyo, with a rhomboid-shaped grille to the facade which includes convex, concave glass panels and plans. During the day, you can see reflections distorted due to the shapes of the panels-the brilliant environment reflected in the façade makes it difficult to see inside. But at night, when the warm light fills the interior, this skin turns into a transparent layer and reveals a spatial experience. The distorted view disappears and gives way to a clear vision of Haute Couture.
The Dior store in Miami refrains of the effects used by many of his contemporaries. The firm Barbaritobancel Architects transformed the geometry of a plissé dress in slightly curved facade elements. As the Sun moves during the day, the shadow patterns change slowly and elegantly. The white dress creates a clean canvas to soak up the Sun and presents an interesting play of light and shadow. At night, the interior lighting reveals the fine cuts between the elements of the facade. The vertical lights are reminiscent of the linear aspect of plissé.
Light matters, a monthly column about light and space, is written by Thomas Schielke. He resides in Germany, is fascinated by architectural lighting and works as an editor for the company ERCO lighting. He has published several articles and is co-author of the books ‘Light Perspectives”and”SuperLux”. For more information check out www.erco.com, www.arclighting.de or follow him at @arcspaces.